"Childhood is a brief and extraordinary time — a time when everything is possible and the imagination is boundless. Fanny & Alexander is dedicated to creating and cultivating moments of joy during childhood that will last a lifetime.

      We make toys that call to children's creativity and curiosity, and encourage them to marvel at the world around them — whilst inventing a few worlds of their own, too. Our toys are deceptively simple, but meticulously made, so that they might become a beloved part of your child's life, and endure to be enjoyed by future generations, too.

      There is an art to playing well; one which we take seriously. We hope our toys will become beloved companions and cherished objects that preserve that sense of childhood wonder for your family."

      Our wilfully analogue toys offer a welcome antidote to our digital age, and to modern toys which only require children to sit passively before them. We hope they will foster a sense of appreciation, cultivate imagination, and act as tools for learning — but most of all, we hope they will create many moments of childhood wonder. 


      À propos de Fanny & Alexander:

      Conçus et fabriqués avec soin, les jouets de cette compagnie britannique sont d'une simplicité trompeuse et ne nécessitent aucune source d'énergie, si ce n'est les idées et l'énergie des enfants. Fabriqués à partir de bois massif de qualité, de cuirs souples et de tissus naturels, ils sont conçus pour être agréables à regarder et amusants à souhait - faits pour durer et pour être aimés. Les jouets parfaits pour cultiver l'imagination l'apprentissage, mais surtout, pour créer de nombreux moments d'émerveillement.

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