WILLABY

WILLABY was founded over 10 years ago by a mother looking for modern, non-toxic blankets for her newborn son. Since then, always keeping its core values at heart, the brand (like the baby who inspired it!) has grown and offers timeless, sustainable items for children and the home, made entirely from GOTS-certified organic cotton gauze.

Working directly with textile companies in India and the USA that pay fair wages, offer safe working conditions and treat the environment with care, their fabrics are made to their own specifications, resulting in rich colours and materials that wear and wash well over time.

Since its inception, WILLABY has made it a priority to engage with historic cotton production in a responsible way and works to ensure that the safe and ethical production of cotton, the world's most widely used fibre, can transform history and change lives. The family business also practices a no-waste policy, incorporating fabric off-cuts into quilts, hand-woven rugs, accessories and sustainable paper crafts.